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The final variable every business must take into account when analyzing returns is the
Repression
A defense mechanism where distressing thoughts, memories, or feelings are unconsciously blocked from conscious awareness.
Reaction Formation
A psychological defense mechanism where an individual behaves in a manner opposite to their actual feelings.
Sublimation
A defense mechanism in psychology where socially unacceptable impulses or idealizations are unconsciously transformed into socially acceptable actions or behavior.
Denial
A psychological defense mechanism involving refusal to accept reality or facts, therefore avoiding dealing with painful feelings.
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