To Overcome the Limitations of Demographics as a Segmentation Variable

question 53

Multiple Choice

To overcome the limitations of demographics as a segmentation variable, researchers turned to

• A) geographic segmentation.
• B) income segmentation.
• C) age segmentation.
• D) gender segmentation.
• E) psychographic segmentation.

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Definitions:

Cross-Cultural Miscommunication

Refers to misunderstandings or misinterpretations occurring between individuals from different cultural backgrounds due to differences in language, norms, or beliefs.

Transcultural Vision

The ability to understand, respect, and integrate different cultural perspectives within a leadership context.

Culture Clusters

Groups of countries that share similar cultural dimensions and characteristics, allowing for comparisons and analyses of cultural traits and their impact on behaviors such as management practices.

Cultural Values

The core principles and ideals upon which an entire community exists and functions, shaping its practices, customs, and understandings.