Dell's Pioneering the Direct-To-Customer Model of Selling Computers Is a Good

question 54

Multiple Choice

Dell's pioneering the direct-to-customer model of selling computers is a good example of

• A) over-segmenting.
• B) segmenting by product, not market.
• C) a complex segmentation approach.
• D) investing in emerging segments.
• E) segmenting differently from competitors.

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Definitions:

Polymer

is a chemical compound or mixture of compounds formed by polymerization and consisting essentially of repeating structural units.

Nucleotides

The basic building blocks of nucleic acids like DNA and RNA, consisting of a sugar, a phosphate group, and a nitrogenous base.

Purines

A type of nitrogenous base found in DNA and RNA, including adenine and guanine, which pair with pyrimidines.

Pyrimidines

One of the two classes of nitrogenous bases found in nucleic acids, including cytosine, thymine (in DNA), and uracil (in RNA).