A Method of Classifying Individuals into Nine Psychological Types Based

question 48

Multiple Choice

A method of classifying individuals into nine psychological types based on their lifestyles, attitudes, interests, and personality is known as

• A) the market segmentation plan.
• B) the Value and Lifestyles (VALS) program.
• C) geographic segmentation.
• D) demographic variable segmentation.
• E) mass marketing.

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Definitions:

Education

The systematic process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Expatriates

Employees assigned to work in another country.

Parent Country

The country where a multinational company is headquartered or originally from, in contrast to the countries where it operates branches or subsidiaries.

Host Country

The country in which a multinational company operates a facility or office, outside of its home country.