When the Sales Department Drops Prices to Secure a Contract

question 71

Multiple Choice

When the sales department drops prices to secure a contract, while the marketing function is trying to build the brand and maintain price premiums, the brand is

• A) more competitive.
• B) using a pull strategy.
• C) using a push strategy.
• D) devalued in the marketplace.
• E) number one in the marketplace.

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Definitions:

Productivity

The efficiency of production measured by the output per unit of input.

Standard of Living

The measure of fiscal prosperity, convenience, material assets, and critical needs granted to a select socioeconomic layer or specific geographic territory.

Goods and Services

Physical items (goods) and intangible assistance or work (services) provided to satisfy the needs and wants of consumers.

Total Supply of Money

The total amount of monetary assets available in an economy at a specific time, including cash, bank deposits, and liquid assets.