The Ideal Method for Segmenting Customers on the Internet Is

question 40

Multiple Choice

The ideal method for segmenting customers on the internet is

• A) demographic segmentation.
• B) psychographic segmentation.
• C) geographic segmentation.
• D) usage segmentation.
• E) online segmentation.

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Definitions:

Functional Fixedness

A mental bias that confines an individual to utilizing an item solely in its conventional manner.

Mental Set

A framework for thinking about a problem, based on previous experiences and successes, that can both aid and hinder problem-solving.

Heuristic

A heuristic is a problem-solving strategy or technique that employs a practical, non-guaranteed method or shortcut to produce solutions that are not guaranteed to be optimal but are sufficient for the circumstances.

Chess Masters

Highly skilled and experienced chess players who have achieved a high level of mastery and recognition in the game of chess.