To Overcome the Limitations of Demographics as a Segmentation Variable

question 53

Multiple Choice

To overcome the limitations of demographics as a segmentation variable, researchers turned to

• A) geographic segmentation.
• B) income segmentation.
• C) age segmentation.
• D) gender segmentation.
• E) psychographic segmentation.

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Definitions:

Market Efficiency

The degree to which market prices reflect all available, relevant information, leading to optimal allocation of resources.

Quota

A regulatory limit on the quantity or value of a particular product that can be traded or produced.

Price Floor

A government or group-imposed price control that sets the minimum price at which a product can be sold.

Excess Supply

A situation in the market where the quantity supplied of a good exceeds the quantity demanded, often leading to a decrease in price.