A Business That First Segments Its Customers by Geography, Then

question 31

Multiple Choice

A business that first segments its customers by geography, then by size of firm, and finally by customer needs data is

• A) targeting too many customers with one offering.
• B) over-segmenting.
• C) not investing in emerging markets.
• D) using the same segmentation as competitors.
• E) relying on the easiest segmentation approach.

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Definitions:

Pages

Typically refers to sheets of paper bound together within a book, or the digital equivalent in documents, used to display printed or written material.

Comparative Advantage

The ability of an individual, firm, or country to produce a certain good or service at a lower opportunity cost than competitors.

Absolute Advantage

The ability of an individual, firm, or country to produce more of a good or service than competitors using the same amount of resources.

Shoemaking

is the craft or industry involved in the design, production, and repair of shoes, including both traditional techniques and modern manufacturing.