Examlex
World-class marketing organizations do not view marketing as a function, but as a force that transforms the entire organization.
M-commerce
Mobile commerce, which encompasses purchasing and selling goods and services through wireless handheld devices like smartphones and tablets.
AIDA Approach
A marketing strategy blueprint that stands for Attention, Interest, Desire, Action; used to guide the process of advertising or selling products and services.
Community Building
The process of fostering and strengthening the relationships and connections among individuals within a group or geographic area to create a sense of belonging.
Bait and Switch Advertising
A deceptive marketing practice where customers are lured by an advertisement for a product at a low price, only to be steered towards a more expensive item.
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