Targeting Large Customers May Not Be Profitable Because

question 41

Multiple Choice

Targeting large customers may not be profitable because

• A) of higher sales volumes.
• B) of their attractiveness.
• C) they may be more expensive to serve.
• D) of demographic variables.
• E) of psychographic variables.

---

Definitions:

Variance

A measure of the dispersion of a set of data points around their mean value, indicating how spread out the data are.

Tornado Chart

A visual representation used in sensitivity analysis to compare the relative importance of variables.

Decision Table

A tabular method for representing and analyzing logical relationships between conditions and actions, used in decision-making and systems analysis.

Decision Variable

A variable in optimization or decision-making models whose value is subject to choice within a set of permissible values.