When Selecting Target Markets, It Is Important to Balance Revenue

question 29

Multiple Choice

When selecting target markets, it is important to balance revenue potential with

• A) market research.
• B) the cost to serve the segment.
• C) geographic variables.
• D) demographic variables.
• E) psychographic variables.

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Definitions:

White Southern Democrats

Describes white members of the Democratic Party in the Southern United States, particularly known for their support of segregation and opposition to civil rights reforms in the 19th and 20th centuries.

Scalawags

A derogatory term used during the Reconstruction era in the United States to describe Southern whites who supported Reconstruction and the Republican Party.

Fourteenth Amendment

An amendment to the U.S. Constitution, ratified in 1868, that granted citizenship and equal civil and legal rights to African Americans and slaves who had been emancipated.

States

Administrative divisions within a country, possessing certain governmental powers as defined by the nation's constitution or by historical precedent.