Although Customer Needs Change Over Time, Market Segments Tend to Stay

question 44

True/False

Although customer needs change over time, market segments tend to stay relevant.

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Definitions:

Job Design

The process of organizing tasks, duties, and responsibilities into a productive work unit within an organization.

Cost of Capital

The rate of return a company must earn on its investment projects to maintain its market value and attract funds.

Integration

The process of combining or coordinating separate elements or groups into a unified whole, often seen in social, technological, and business contexts.

Authority

The competency to order, determine outcomes, and demand conformity.