Explain How Segmenting and Targeting Customers Was the Key to W.L

question 71

Essay

Explain how segmenting and targeting customers was the key to W.L. Gore & Associates' successful introduction of its shred-proof dental floss, Glide.

---

Definitions:

Money Demand

The desire to hold cash or easily liquidated assets based on the trade-off between the liquidity they provide and the interest foregone by not investing.

Inflation

The speed at which the overall price level of goods and services increases, leading to a decline in the currency's buying power.

Relative Prices

The price of one good or service compared to another, often used to analyze choices and preferences in consumer behavior.

Society

A community of individuals living together in a more or less ordered community, sharing customs, laws, and organizations.