Measuring Brand Image to Learn from Actual Associations Customers Have

question 25

Multiple Choice

Measuring brand image to learn from actual associations customers have formed of the brand is referred to as

• A) customer satisfaction measurement.
• B) brand awareness measurement.
• C) brand loyalty measurement.
• D) brand equity measurement.
• E) brand image measurement.

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Definitions:

Deed

A legal document that represents the ownership of real property or real estate and is used to transfer title from one party to another.

Real Property

Land and any permanent structures on it, including the air above and the ground below, along with certain rights like usage and leasing.

Conveys

To transfer or deliver something, such as property or information, from one person or entity to another.

Acknowledgement

Recognition of the importance or quality of something or the act of accepting the truth or existence of something.