The Two Types of Brand Associations That We Need to Measure

question 73

Multiple Choice

The two types of brand associations that we need to measure are

• A) awareness and image.
• B) positioning and repositioning.
• C) functional and augmented.
• D) functional and potential.
• E) objective and subjective.

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Definitions:

Agreeableness

A personality trait characterized by compassion, cooperativeness, and a desire to maintain positive social relations.

Conscientiousness

A personality trait characterized by being organized, responsible, and reliable, showing self-discipline, and aiming for achievement against measures or outside expectations.

Career Consolidation

A stage in adult development focused on establishing one's career and integrating it into one's identity and life structure.

Vaillant

Refers to George Eman Vaillant, a psychiatrist and researcher known for his research on adult development, aging, and the use of defense mechanisms.