Customers Do Not Buy Product Features or Attributes; They Buy

question 72

True/False

Customers do not buy product features or attributes; they buy the potential product.

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Definitions:

Disaffirmance

The legal right of a party to renounce or revoke a contract or agreement, particularly relevant in cases involving minors or instances of fraud.

Ratify

To formally approve or confirm an agreement or act, making it officially valid.

Ratified

Confirmed or made official by formal consent or approval, typically used in the context of constitutional amendments or treaty agreements.

Void Ab Initio

A term referring to an agreement or contract that is considered invalid from the outset, as if it never existed.