WestJet's Focus on a Unique Customer Experience, from Buying a Ticket

question 39

Multiple Choice

WestJet's focus on a unique customer experience, from buying a ticket to taking a flight, is an example of

• A) platform innovation.
• B) value capture innovation.
• C) customer experience innovation.
• D) presence innovation.
• E) supply chain innovation.

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Definitions:

Platform Specifics

Refers to the unique features, audience, and best practices associated with each social media platform.

Type of User

A category or classification of users based on their interests, behaviors, or characteristics relevant to a specific platform or service.

Unfollow/Follow Technique

A method used on social media platforms where a user unfollows then immediately follows another account to attract attention or encourage a follow-back, often as a strategy to increase one's own followers.

Audience Bases

Pertains to the foundational groups or segments of people who are the intended recipients of a message or product.