To Build a Strong Brand, Focus on the Potential Product

question 19

Multiple Choice

To build a strong brand, focus on the potential product and not the

• A) core product.
• B) functional product.
• C) augmented product.
• D) "true" solution the customer seeks.
• E) customer warranty.

---

Definitions:

Discount Sale

A sales promotion technique where products or services are sold at a price lower than their original price to stimulate demand.