Customers Aren't the Only Creators of Information; Employees Can Also

question 14

Multiple Choice

Customers aren't the only creators of information; employees can also be

• A) voices for the company.
• B) direct marketers.
• C) sponsors.
• D) event marketers.
• E) media planners.

Understand the definition and importance of competencies in the organizational context.

Distinguish between ethics and ethical dilemmas in the workplace.

Identify differences between leadership and management.

Recognize the key competencies necessary for employee effectiveness across all levels.

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Definitions:

Corporate Veil

A legal concept that separates the personal liability of shareholders and officers from that of the corporation itself.

Artificial Legal Person

A non-human entity that is given legal rights and responsibilities, such as a corporation or a government body.

Bylaws

The internal rules of management adopted by a corporation at its first organizational meeting.

Incorporate

The process of legally forming a corporation, which is a type of business entity recognized as separate from its owners.