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Customers Do Not Buy Product Features or Attributes; They Buy

question 72

True/False

Customers do not buy product features or attributes; they buy the potential product.


Definitions:

Relational Database

A database structured to recognize relations among stored items of information.

Relationship

In a relational database, a link between tables that defines how the data is related.

Unstructured Data

Information that does not have a pre-defined data model or is not organized in a pre-defined manner.

Data Dictionary

A centralized repository of information about data such as meaning, relationships to other data, origin, usage, and format.

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