Explain Why a Company Must Focus on the Potential Product

question 60

Essay

Explain why a company must focus on the potential product to build a successful brand.

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Definitions:

Defense Mechanism

Psychological strategies employed unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.

Fancied Defect

Perceived flaws or imperfections that might not necessarily exist or be as severe as believed by an individual.

Compensation

Payment or reward given for services or to make up for someone's loss, damage, or injury.

Fixed Image

Fixed image is a concept or belief that remains unchanged over time, often impeding the ability to see different perspectives or adapt to new information.