Reducing the Total Cost of Ownership Will Make the Customer

question 26

Multiple Choice

Reducing the total cost of ownership will make the customer less price-sensitive to

• A) switching costs.
• B) acquisition cost.
• C) disposal costs.
• D) possession costs.
• E) usage costs.

---

Definitions:

John Wilkes

An 18th-century British politician and journalist known for his radical views, defense of liberty, and challenges to the government's authority.

King George III

The King of Great Britain and Ireland during the late 18th century, best known for his leadership during the American Revolutionary War.

Freedom of the Press

The right to publish and disseminate information, opinions, and ideas without government intervention or fear of punishment.

Coercive Acts

A series of British laws passed in 1774 aimed at punishing the Massachusetts colonists for the Boston Tea Party.