Customers Who Are Brand Loyal Due to Intangibles Such as Liking

question 25

Multiple Choice

Customers who are brand loyal due to intangibles such as liking the brand are referred to as

• A) price customers.
• B) value customers.
• C) relationship customers.
• D) competitive loyals.
• E) switchers.

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Definitions:

Goodwill Gesture

An action taken to show positive intent, often aimed at strengthening relationships or alleviating conflicts.

Routine Request

A standard or regular solicitation for services, information, or actions that follows an established procedure.

Strong Close

A powerful conclusion or ending that leaves a memorable impression, often used in presentations or speeches.

Development

Refers to the process of growth, progress, or evolution in various contexts such as personal skills, projects, or products.