Instead of Segmenting Customers and Customizing Prices to Segments, Many

question 61

Multiple Choice

Instead of segmenting customers and customizing prices to segments, many managers attempt to target

• A) price-sensitive customers.
• B) price-insensitive customers.
• C) competitors' customers.
• D) "average" customers.
• E) brand loyal customers.

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Definitions:

Klismaphilia

A paraphilia where individuals experience sexual arousal from the introduction of liquids into the rectum and colon via the anus.

Sexual Pleasure

The feeling of physical or emotional satisfaction and enjoyment derived from sexual activities.

Enemas

involve the injection of fluid into the lower bowel by way of the rectum, often for medical purposes or as a part of sexual activities.

Bondage

A sexual practice involving the use of constraints, such as ropes and handcuffs, for erotic pleasure.