Customers Who Are Primarily Interested in Product Performance Features Are

question 75

Multiple Choice

Customers who are primarily interested in product performance features are referred to as

• A) price customers.
• B) value customers.
• C) relationship customers.
• D) competitive loyals.
• E) switchers.

---

Definitions:

Multiple Selves

The concept that individuals possess different aspects or identities within themselves, which can vary depending on context or situation.

Albert Bandura

A psychologist famous for his work on social learning theory and the concept of self-efficacy.

Observable Behavior

Actions or reactions of an individual that can be directly noticed and measured by others, excluding internal processes not visible externally.

Future Self

The conception of oneself in the future, encompassing hopes, fears, goals, and potential changes over time.