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The final price has to be set based on knowledge of potential competitors that could enter the marketplace.
Lower
To reduce in height, intensity, or amount.
Short-term Sources
Financial resources or funding options available to a company for a period typically less than a year, used to fulfill immediate financial needs.
Funds
Capital that is set aside for a specific purpose or project, often collected from various sources and utilized for investment or expenses.
Repaid
Refers to the action of paying back money that was borrowed.
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