Customers Who Are Brand Loyal Due to Intangibles Such as Liking

question 25

Multiple Choice

Customers who are brand loyal due to intangibles such as liking the brand are referred to as

• A) price customers.
• B) value customers.
• C) relationship customers.
• D) competitive loyals.
• E) switchers.

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Definitions:

SQL-Based Languages

A category of programming languages designed for managing and manipulating relational databases using Structured Query Language (SQL).

Database Administrator

A professional responsible for managing, maintaining, and securing database systems to ensure availability, performance, and security of data.

Delete Records

The process of permanently removing entries or rows of data from a database or data table.

Customers Table

A database table that holds information about clients or customers, typically including data like names, contact details, and purchase history.