Examlex
In order to compete with companies that have larger advertising budgets or greater resources, smart companies look to their
Scientific Method
A systematic and empirical approach to research in which a problem is identified, relevant data are gathered, a hypothesis is formulated from these data, and the hypothesis is empirically tested.
Theory
A system of ideas intended to explain something, based on general principles independent of the thing to be explained.
Hypothesis
A testable prediction or explanation about a phenomenon that acts as a basis for further investigation.
Psychoanalytic Approach
A theory of psychology introduced by Sigmund Freud that emphasizes unconscious processes and childhood experiences as determinants of psychological development and issues.
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