Poorly Conceived Channel Decisions Result in

question 68

Multiple Choice

Poorly conceived channel decisions result in

• A) increased sales.
• B) increased market share.
• C) increased profits.
• D) decreased red tape.
• E) wasted effort.

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Definitions:

ERG Theory

A motivational theory proposed by Clayton Alderfer that categorizes human needs into existence, relatedness, and growth categories.

Satisfied Needs

The condition of having one's basic or specific desires fulfilled or met.

Motivational Impact

The effect of different factors on an individual's drive or incentive to perform tasks and goals.

Physiological Desire

A fundamental need stemming from the body's biological functions, such as hunger, thirst, or the need for sleep.