To Reduce Channel Conflict, Sony Makes It Hard for the Consumer

question 26

True/False

To reduce channel conflict, Sony makes it hard for the consumer to comparison shop by tweaking features on each item so different channels are not really competing to sell the "same" product.

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Definitions:

Increase Sales

Strategies or actions taken to upraise the number of products or services sold, thus enhancing revenue.

Inactive Accounts

Accounts that are no longer in use or have not had any activity for a specified period of time.

Develop New Prospects

The process of identifying potential new customers who might be interested in a company's products or services.

Selling

The act of persuading someone to buy a product or service.