A Typical Customer Goes Through Four Steps in the Purchase

question 44

True/False

A typical customer goes through four steps in the purchase process: brand awareness, product knowledge, purchase, and post-sale service.

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Definitions:

Unpleasant Situation

A scenario or condition that is not enjoyable or is likely to cause discomfort, distress, or dissatisfaction.

Escape

A behavioral response aimed at getting away from a threatening or uncomfortable situation or stimulus.

Escape Response

A behavioral reaction aimed at moving away from an unpleasant or harmful stimulus, often considered a basic survival instinct.

Vicarious Reinforcement

A form of learning that occurs by observing the rewards and punishments of another's behavior, leading to changes in the observer's own behavior.