The Message Should Be Simple, to the Point, and Differentiated

question 21

Multiple Choice

The message should be simple, to the point, and differentiated because the target

• A) may question and doubt the message.
• B) may ignore the message.
• C) will accept the message as given.
• D) is distracted by competing messages.
• E) is distracted by the channel.

Describe common psychological buying needs.

Understand the personal influences on consumers' buying behavior.

Relate buying decisions to customer involvement and provide examples.

Comprehend the levels of need awareness in the buying process.

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Definitions:

Reduce Anxiety

Strategies or treatments aimed at decreasing feelings of nervousness, worry, or fear.

Adequate Nutrition

The intake of the right amounts and types of foods necessary to maintain health and promote proper functioning of the body.

Small-group Activities

Educational or therapeutic activities designed for a small number of participants, aimed at promoting learning, interaction, and personal development.

Cognitive Response

The mental reactions or thought processes elicited in an individual as a result of exposure to stimuli or information.