What Happens When Marketing and Sales Are Not Aligned

question 57

Essay

What happens when marketing and sales are not aligned?

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Definitions:

Free Will

The concept that humans have the ability to make choices that are not pre-determined by past events or natural laws.

External Stimuli

Environmental or outside factors that provoke a response from sensory systems or influence behavior and perceptions.

B.F. Skinner

An American psychologist and behaviorist known for his work in the field of behaviorism and the development of the theory of operant conditioning.

Humanism

A viewpoint in philosophy and ethics that prioritizes the importance and autonomy of people, both singularly and together, advocating for reasoned analysis and factual evidence rather than the blind following of tradition or myth.