When the Sales Function Does Not Have Marketing Support

question 20

Multiple Choice

When the sales function does not have marketing support,

• A) sales and market entry costs go up.
• B) marketing has direct contact with the customer.
• C) sales cycles are shorter.
• D) the result is higher pocket prices.
• E) advertising expenditures increase.

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Definitions:

Interpersonal Intelligence

One of Howard Gardner's multiple intelligences, referring to the ability to understand and interact effectively with others through effective communication and sensitivity to social cues.

Bodily-kinesthetic

Refers to the ability to coordinate and use one's body in skilled and complicated physical movements; often associated with physical activity and performance.

Crystallized Intelligence

The capability to apply acquired knowledge and past experiences.

Jensen

A reference to Arthur Jensen, a psychologist known for his work in the field of psychometrics and intelligence testing, often associated with controversial discussions on intelligence and race.