Explain the Different Thought Worlds of Marketing and Sales

question 15

Essay

Explain the different thought worlds of marketing and sales. Why does an organization need both viewpoints?

---

Definitions:

Going-Private Transaction

A process in which a publicly traded company is transformed into a privately held entity, often through a buyout from private investors.

Bidding Firm

A company that proposes a financial offer in an attempt to acquire another company or win a contract.

Board of Directors

A group of individuals elected by the shareholders of a corporation to oversee the management and make major decisions affecting the company's policies and strategies.

Horizontal Acquisition

A business strategy where a company acquires another in the same industry and at the same level of the supply chain.