Recognizing That Its Sales and Marketing Functions Were Not Aligned

question 14

Multiple Choice

Recognizing that its sales and marketing functions were not aligned, IBM introduced a new function called channel enablement. This function's role was to

• A) conduct marketing research.
• B) execute sales strategies.
• C) track competitive activity.
• D) mediate conflicts between sales and marketing.
• E) focus everyone's attention on the customer.

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Definitions:

Nervous System

An organ system consisting of the brain, spinal cord, sensory organs, and all the nerves that connect these organs with the rest of the body, responsible for controlling and communicating information throughout the body.

Central Nervous System

The part of the nervous system consisting of the brain and the spinal cord.

Medulla Oblongata

The lowest section of the brainstem, controlling autonomic functions such as breathing, heart rate, and digestion.

Gray Matter

Regions of the brain and spinal cord composed mainly of nerve cell bodies and responsible for processing information.