Recognizing That Its Sales and Marketing Functions Were Not Aligned

question 14

Multiple Choice

Recognizing that its sales and marketing functions were not aligned, IBM introduced a new function called channel enablement. This function's role was to

• A) conduct marketing research.
• B) execute sales strategies.
• C) track competitive activity.
• D) mediate conflicts between sales and marketing.
• E) focus everyone's attention on the customer.

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Definitions:

Mercantilism

An economic theory and practice dominant in Europe from the 16th to the 18th century, focusing on building a nation's wealth by exporting more than it imports and accumulating precious metals.

British Parliament

The supreme legislative body in the United Kingdom, consisting of two houses: the House of Commons and the House of Lords.

Economic Relationship

The connections between economic entities or principles, including the ways in which they interact and influence each other.

Salem Village

Historical community located in Massachusetts known for the Salem Witch Trials of 1692, where accusations of witchcraft led to trials and executions.