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A necessary first step in aligning the sales and marketing functions is
Free Riders
Individuals who benefit from resources, goods, or services without paying for them or contributing to their provision.
Supervisor
An individual in a leadership position responsible for overseeing the work of employees, providing guidance, and ensuring the quality and efficiency of their work.
Facilitator
An individual who helps a group to understand their objectives and assists them in planning how to achieve these objectives without taking a particular position in the discussion.
Participant
An individual who actively takes part in an activity, process, or event.
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