A Necessary First Step in Aligning the Sales and Marketing

question 6

Multiple Choice

A necessary first step in aligning the sales and marketing functions is

• A) a sales review.
• B) a competitive analysis.
• C) clear role definition.
• D) a market analysis.
• E) goal setting.

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Definitions:

Leadership Style

The approach and method used by a leader to guide, motivate, and manage teams or organizations.

Self-benefit

Advantages or gains that accrue directly to an individual as a result of their actions or decisions.

Charismatic Leadership

A leadership style characterized by an individual's ability to inspire, motivate, and capture the followership of others through their charisma and persuasive talents.

Charisma

A personal quality characterized by the ability to attract, influence, and inspire others through personal charm or appeal.