Maslow's Hierarchy of Needs Can Help Marketing Professionals ____

question 12

Multiple Choice

Maslow's hierarchy of needs can help marketing professionals ____.

• A) maximize the role of the mere ownership effect
• B) target their products to particular market segments
• C) maintain brand loyalty despite changing the underlying product
• D) use ambient smells to sell products

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Definitions:

Trophic Level

The position that an organism occupies in a food chain, which determines the flow of energy and nutrients from one organism to another.

Humus

Substances in the soil originating from decomposed plant materials and leaves, broken down by microorganisms.

Porous

Characterized by the presence of tiny holes or spaces through which liquids or gases can pass, making the material permeable.

Precipitation

Any form of water, liquid or solid, that falls from the atmosphere and reaches the ground, including rain, snow, sleet, and hail.