In Cases When People Don't Really Need a Given Product

question 13

Multiple Choice

In cases when people don't really need a given product, advertisers and marketers whose job is to sell that product might take many approaches. Which of the following is the least likely approach?

• A) Try to create a need for the product.
• B) Try to persuade people that the product will meet some existing need.
• C) Try to get people to at least be aware of the brand, so they will be inclined to buy the product some time in the future.
• D) Decide not to market the product.

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Definitions:

Childhood

The period of a person's life before they reach adulthood, characterized by growth, learning, and play.

Same-Sex Activity

Sexual behavior between individuals of the same sex.

Sex Play

Activities that involve sexual pleasure or exploration, which can include a range of behaviors from flirting to intercourse.

Privacy

The state or condition of being free from being observed or disturbed by other people.