Maslow's Hierarchy of Needs Can Help Marketing Professionals ____

question 12

Multiple Choice

Maslow's hierarchy of needs can help marketing professionals ____.

• A) maximize the role of the mere ownership effect
• B) target their products to particular market segments
• C) maintain brand loyalty despite changing the underlying product
• D) use ambient smells to sell products

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Definitions:

Just-world Phenomenon

The belief that the world is inherently fair, and thus people get what they deserve and deserve what they get.

Bystander Effect

A social psychological phenomenon in which individuals are less likely to offer help to a victim when other people are present, under the assumption that someone else will take action.

Scapegoat Theory

A social psychological concept that suggests individuals or groups are unfairly blamed for problems not of their making.

Mere Exposure Effect

A psychological phenomenon in which repeated exposure to a stimulus increases an individual's preference for that stimulus.