GE Healthcare Tried to Differentiate a Commodity Product by Offering

question 35

Multiple Choice

GE Healthcare tried to differentiate a commodity product by offering consulting services; however, it failed to recognize that when different parts of the company do not focus on the customer,

• A) the sales cycle is shortened.
• B) the pocket price is higher.
• C) increased marketing communications is required.
• D) it over-serves the customer.
• E) they do not have the same goals.

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Definitions:

Investment Policy

Investment Policy outlines a strategy, guidelines, and constraints for managing an investment portfolio.

Mutual Fund

An investment vehicle that pools money from multiple investors to buy a diversified portfolio of stocks, bonds, or other securities.

No-load Mutual Fund

A mutual fund that does not charge any type of sales load or commission to investors.

Expense Ratio

Expense Ratio is the annual fee that mutual funds, exchange-traded funds (ETFs), and other pooled investment products charge their shareholders, expressed as a percentage of assets under management.