Marketers That Devote at Least 50% of Their Time to Customer-Centric

question 68

True/False

Marketers that devote at least 50% of their time to customer-centric capabilities will achieve at least a 50% return on investment (ROI) compared to their peers, who lack such an emphasis.

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Definitions:

Power-Influence Research

The study of how power affects individuals and groups and how it influences behaviors and decisions.

Influence Processes

The methods and techniques used to affect the attitudes, behaviors, or perceptions of others.

Contingency Theory

Contingency theory asserts that the effectiveness of leadership or decision-making processes depends on the context or environment in which they occur, suggesting there is no one best way to manage or lead.

Empowerment Theory

A psychological approach that focuses on enabling individuals to gain control, authority, and influence over their own lives and the decisions that affect them.