Marketers That Devote at Least 50% of Their Time to Customer-Centric

question 68

True/False

Marketers that devote at least 50% of their time to customer-centric capabilities will achieve at least a 50% return on investment (ROI) compared to their peers, who lack such an emphasis.

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Definitions:

Bargaining Unit

A group of employees with common interests and conditions of employment who are represented by a single labor union in collective bargaining.

Authorization Card

A document signed by an employee that indicates their support for union representation, often used as part of the process to establish or call for a union election.

Representation Election

A process where workers vote to decide whether or not they want to be represented by a union in dealing with employers.

Authorization Cards

Cards signed by employees to indicate their desire to be represented by a union in collective bargaining with their employer.