One of the Four Key Building Blocks in Building a Customer-Focused

question 69

Multiple Choice

One of the four key building blocks in building a customer-focused business is

• A) CRM tools.
• B) a revised product mix.
• C) sales training.
• D) organizational realignment.
• E) marketing research.

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Definitions:

Optimal Transfer Price

The price that optimizes the overall profit of a company with divisions, ensuring efficient resource allocation within the company.

Marginal Cost

The incremental cost of producing one more unit of a good or service.

Assembly Cost

The total expense incurred in putting together the components or parts of a product, typically in manufacturing.

Optimal Transfer Price

The price set for goods or services sold between divisions within the same company to maximize overall company profit.