A Business Committed to Collecting and Disseminating Data on the Customer

question 9

Multiple Choice

A business committed to collecting and disseminating data on the customer using customer relationship management (CRM) tools isn't

• A) focused on the customer.
• B) focused on research.
• C) focused on the number of new products.
• D) focused on transactions.
• E) focused on sales and marketing.

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Definitions:

Quantity Discounts

Price reductions based on the number of units purchased, encouraging buyers to purchase in larger amounts.

Unit Costs

The cost incurred by a company to produce, store, and sell one unit of a particular product or service.

Cumulative Quantity Discounts

A pricing strategy that offers a discount based on the total quantity of goods a customer has purchased over a specified time period, encouraging repeat business.

Free Goods

Products or services offered without charge to the consumer, often used as promotional items, incentives, or part of a marketing strategy to attract attention or reward loyalty.