One of the Four Key Building Blocks in Building a Customer-Focused

question 69

Multiple Choice

One of the four key building blocks in building a customer-focused business is

• A) CRM tools.
• B) a revised product mix.
• C) sales training.
• D) organizational realignment.
• E) marketing research.

---

Definitions:

Cerebral Cortex

The outermost layer of the brain, involved in high-level functions such as thinking, perception, and decision-making.

Amygdala

A pair of almond-shaped masses of gray matter inside each cerebral hemisphere, involved with the experiencing of emotions, such as fear and pleasure.

Complex Emotional

Emotional states that involve a mixture of emotions or feelings that are more nuanced and less straightforward than basic emotions.

Carroll Izard

A psychologist known for his contributions to the understanding of emotions and their role in personality and psychological well-being.