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Customer-oriented values and beliefs are uniquely the responsibility of
Demand Characteristics
Aspects of an experimental setting that influence participants' behaviors or responses, potentially leading to biased results by prompting participants to act in ways they believe are congruent with the experimental goals.
Independent Variables
Factors in an experiment that are purposely manipulated or varied by the researcher to examine their effect on dependent variables.
Random Sample
A subset of individuals chosen from a larger set or population, where each individual has an equal chance of being selected.
Proportional Sample
A sampling method in statistical research where the sample size from each subgroup is proportional to the overall proportions of those subgroups in the total population.
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