The First Step Arbol Industries Took in Building a Truly

question 5

Multiple Choice

The first step Arbol Industries took in building a truly customer-focused business was to form a committee comprising the heads of all functions, called the Operating Committee. Which of the four key building blocks does this action illustrate?

• A) senior management commitment
• B) organizational realignment
• C) support systems
• D) support processes
• E) revised financial metrics

---

Definitions:

Crowdfunding

A fundraising strategy where a project or business is supported by collecting small contributions from many individuals, often through an online platform.

Crowdfunding Campaign

A fundraising initiative where individuals or organizations raise money for projects, causes, or businesses from a large number of people, typically via the internet.

Manufacturing

The process of producing goods using labor, machinery, tools, and chemical or biological processing or formulation.

Kickstarter

An online crowdfunding platform allowing people to solicit funds for an idea, project, or invention from a large audience of individual backers.