By Enabling Customers to Rate Its Products on Its Own

question 58

Multiple Choice

By enabling customers to rate its products on its own website, Dell is

• A) creating customer value.
• B) reviewing customer segments.
• C) using social media to its advantage.
• D) researching brand perceptions.
• E) thwarting competitive threats.

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Definitions:

Trading of Stocks

The act of buying, selling, or exchanging shares of companies listed on a stock exchange with the aim of generating a profit.

Investments

Assets purchased with the goal of generating income or appreciating in value over time.

Amazon Business

A business marketplace on Amazon providing business-to-business transactions and features like bulk pricing and business accounts.

Wholesalers

Businesses that buy goods in large quantities from manufacturers and then resell them in smaller quantities to retailers or other businesses.