On a Customer Satisfaction Survey, Customers Who Give You a Score

question 44

Multiple Choice

On a customer satisfaction survey, customers who give you a score of 5 (very satisfied) are ____ times more likely to repurchase from you compared to customers who give you a score of 4 (satisfied)

• A) 2
• B) 3
• C) 4
• D) 5
• E) 6

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Definitions:

Context Bound

Referring to communication or behavior that is heavily influenced by its surrounding circumstances, environment, or cultural setting.

Concrete

Pertaining to material objects, physical construction, or specific, tangible ideas as opposed to abstract concepts.

Symbolic Interaction Theory

Theory that people make sense of the world based on their interpretation of words or symbols used by others.

Semantics

The branch of linguistics and logic concerned with meaning, including the relations between signs and what they denote.