Traditional Segmentation Methods Do Not Work on the Internet Because

question 31

Multiple Choice

Traditional segmentation methods do not work on the internet because they make use of

• A) customer characteristics.
• B) marketing goals.
• C) usage information.
• D) sites visited.
• E) marketing tactics.

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Definitions:

Johansson

Likely refers to Gunnar Johansson, a psychologist known for his research on visual perception, particularly in motion perception.

Lights

Sources of illumination, both natural and artificial, that enable visibility.

Perception

The process by which individuals organize and interpret their sensory impressions to give meaning to their environment.

Top-Down Perceptual Processes

Cognitive processes that involve using previous knowledge, expectations, and experiences to interpret and understand sensory information.