Traditional Segmentation Methods Do Not Work on the Internet Because

question 31

Multiple Choice

Traditional segmentation methods do not work on the internet because they make use of

• A) customer characteristics.
• B) marketing goals.
• C) usage information.
• D) sites visited.
• E) marketing tactics.

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Definitions:

Sociologists

Social scientists who study human society, social behavior, and the patterns of social relationships, institutions, and cultures.

Political Power

The ability or capacity to influence or control the behavior of people, institutions, or the course of events through authority, influence, or other means within a political context.

Deaths from War

The number of fatalities resulting from armed conflict, including both military personnel and civilians, during a specific time period.

Civilians

Individuals who are not members of the armed forces or the police; generally, the non-military population of a country.